Should You Self-Publish Your Book?

The following are five reasons why small businesses should self-publish (open publish) a book:

1.      Marketing. Being able to hand someone a book is more powerful and memorable than giving them a brochure or business card.

Self-Publishing gets easier and easier each year for home-based entrepreneurs.

2.      Expertise. Having a book on a topic or niche is an effective way to establish a company or person as an expert in their field.

3.      Sales. Offering a book for sale adds another revenue stream for small businesses.

4.      Taxes. Small businesses have the advantage of being able to claim a tax deduction for any expenses related to preparing the book for publication.

5.      Extension. A book offers an extension of a person's business. It will give customers the opportunity to learn more.

Lulu.com, founded in 2002, is a company that specializes in open publishing, giving small business authors the ability to publish everything from print and eBooks, to calendars and cookbooks, to photo books and mini books.

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When it's a True Network Marketing Company...

In regard to network marketing, people will sometimes ask, "Isn't this a pyramid scheme?" The answer is "no."
Here's the difference:
Pyramid Scheme:
- The company  does not have a legitimate product or service that people would buy if they weren't in the business.
- The company will pay people to recruit others into the deal.
True Network Marketing Company:
- People are paid strictly based on the sale of products/services.
Sue and Rod are network marketers with Yoli. To learn more about Rod or Yoli, visit his web sites

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