The following are five reasons why small businesses should self-publish (open publish) a book:
1. Marketing. Being able to hand someone a book is more powerful and memorable than giving them a brochure or business card.
Self-Publishing gets easier and easier each year for home-based entrepreneurs.
2. Expertise. Having a book on a topic or niche is an effective way to establish a company or person as an expert in their field.
3. Sales. Offering a book for sale adds another revenue stream for small businesses.
4. Taxes. Small businesses have the advantage of being able to claim a tax deduction for any expenses related to preparing the book for publication.
5. Extension. A book offers an extension of a person's business. It will give customers the opportunity to learn more.
Lulu.com, founded in 2002, is a company that specializes in open publishing, giving small business authors the ability to publish everything from print and eBooks, to calendars and cookbooks, to photo books and mini books.
